TKMaxx Promotions
I am currently working on the development of a specific functionality within the Hybris platform that aims to introduce a dedicated functionality on tkmaxx.com. The goal is to provide an opportunity for loyal customers to participate to exclusive promotions, on tkmaxx.com. This imply the creation of a dedicated page where these promotions can be hosted, enhancing the overall customer experience.
User Journey Mapping
I have created user flows for three key user types: Business users, Customer users, and IT/Production - Development users.
Prototyping
After sketching some wireframes, I’ve realised a Low-Fi prototype (in Adobe XD) to quickly visualise and validate key design concepts and interactions.
Concept Exploration
In the subsequent phase, my focus shifted towards visualising potential layout and creative solutions. During this stage, I aimed to explore a wide range of ideas and approaches, allowing for experimentation and innovation within each mock-up.
I have tried something different in each layout, to discover unconventional and innovative design solutions.








