Hello, I’m Anna – a senior UX designer with over a decade experience in creative & advertising design.
What I do
I design complex multi-step user journeys and bring clarity to decision-making. My work focuses on clean information architecture, simplifying flows and testing iteratively to validate solutions.
I collaborate closely with cross-functional teams to balance real user needs with business objectives and technical feasibility.
My approach is hands-on, evidence-driven and pragmatic, aimed at creating usable systems that scale — across platforms, markets and internal tools.
UX/UI
Here you’ll find a selection of my most recent work. I’ve led UX/UI design for large-scale e-commerce and transactional experiences, shaping flows end-to-end across web and app. Some of my recent projects are confidential, but I’m always happy to walk through my process, flows and decision-making in a live conversation.
CREATIVE /GRAPHIC
This section showcases selected work from my earlier career as a digital creative designer, created across both advertising agencies and in-house teams.